iCubesWire unveils ‘Hyperlocal Influencer Targeting’ across 19,000 Pincodes in India

The leading Global MarTech solution provider - iCubesWire has announced an Industry-first feature to its Influencer Marketing platform. Marking the beginning of precision marketing and regionally resonant content, the platform has now added a hyperlocal influencer targeting at the pin code level.

The platform will cover over a million influencers across a whopping 19,000 zip codes in India, enabling targeted campaigns in both urban and rural areas.

This new feature on its influencer marketing platform will allow hyperlocal targeting at the pin code level, so brands can connect with influencers easily based on specific PIN codes. 

With this first-of-its-kind development, brands will be able to identify, connect and collaborate with influencers based on highly specific geographic locations, right down to individual zip codes. Whether the brand wishes to reach out to influencers in lively urban localities of Mumbai or remote towns of Tamil Nadu, the iCubesWire platform is now backed by the competence of discovering local voices that are crucial to drive meaningful engagement.

Evolution in Influencer Marketing

India’s influencer marketing industry is continuously undergoing progressive growth, due to the rise of regional creators and the growing importance of cultural relatability in brand storytelling. Today, most global brands upscale their social media game with influencer collaborations. This launch remains relatable as ever, as regional and vernacular content continues to gain popularity. 

As per a recent customer survey by iCubesWire, 65% of Indian consumers choose to shop from brands that partner with influencers who speak their local language. As more and more audiences engage with content that is of their own culture, language, and locality, marketers are directed more towards such hyper-personalised campaigns.

The new ‘Hyperlocal Influencer Targeting’ feature

• This new hyperlocal targeting feature will position iCubesWire as the go-to platform for brands who want to stay competitive in this ever-evolving landscape. 

• This feature reflects greater discovery and more monetary opportunities for small, local, and nano influencers.

• With a coverage of over a million influencers across 19,000 unique zip codes of India, the addition to the platform will bring a dynamic shift in influencer marketing. 

Sahil Chopra, Co-Founder & CEO, iCubesWire, quoted that brands like Uniliever’s CEO, Fernando Fernandez, have highlighted  ‘there is now a strong push to collaborate with influencers across all 19,000 zip codes of India. That level of precision demands tools that are not only intelligent but deeply local.’ 

Mr. Chopra proudly added, “This is exactly what our iCubesWire team is delivering on our Influencer Platform. We have connected brands to people, but now we’re connecting them to their communities, language and their identity.”

Let’s conclude

The addition of pin code level targeting will bring a powerful new dimension to the already robust ecosystem of iCubesWire, which includes campaign tracking, performance analytics, and influencer relationship management. With the integration of zip code-based deep localisation into its technology, iCubesWire is fostering the future of influencer marketing, making it more personalised, all-inclusive and hyperlocal. 

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