Most Iconic and Nostalgic Indian Ads and their Jingles

The Indian audience has been fortunate to witness the rich history of unforgettable ad jingles, that have not only stood the test of time but have also played an integral role in shaping India’s advertising panorama. From catchy jingles to captivating stories, from real people to hilarious scenarios, some advertising campaigns remain etched in the hearts and minds of millions of Indians, and will surely pass on to the next generation as well. 

Creativity, innovation, emotional charm, catchy tunes, relatable lyrics, and powerful storytelling art, all these factors have made some jingles much more than just an advertisement. Let’s appreciate the efforts that went into crafting each jingle in this ever-evolving advertising and marketing world. 

In the spectrum of advertising, some ad campaigns don’t just sell the products – they have created an everlasting impression, leaving a nostalgic mark on our memories. They have not only entertained us, but have also showcased India’s varied population, rich heritage, and cultural diversity.

 Time to take a trip down memory lane, and revisit the 7 most iconic Indian ad jingles that have redefined advertising in India and moulded the way brands communicate with their audiences.

1. ‘Amul doodh pita hai India’, ‘Utterly Butterly Delicious’- Amul

Amul's famous taglines like ‘Amul doodh pita hai India’ and “Utterly Butterly Delicious”, have been carved into Indian minds for ages now. This brand knows how to hit the right cord of its viewers with witty and relatable ads. The ‘Doodh Doodh’ jingle took a health-awareness turn in the 90s and taught us that being a health freak can also be cool. And the butter-loving baby girl has engraved a unique place with her smile and clever quips Then and now, Amul’s advertising magic remains as strong as ever.

2. ‘Kuch Meetha Ho Jaye’, ‘Kiss Me’ - Cadbury

The 90s generation can never forget the iconic Cadbury’s Dairy Milk Chocolate – ‘Kiss Me’ ad, that crushed the notion that chocolates are meant only for kids. This cricket-themed ad featuring Shimona Rashi went viral decades ago, and recently Cadbury impressed everyone again by tossing gender roles and showcasing celebrations, this time in a women’s cricket match.

Cadbury’s “Kuch Meetha Ho Jaye” mantra in its campaigning has showcased bonding over a chocolate bar to grand gestures of love, friendship, and even siblinghood.

3. ‘Nirma, Nirma, Washing Powder Nirma’- Nirma

The ‘Nirma, Nirma, Washing Powder Nirma’ jingle has been a social earworm in India for over four decades. It made its way into everyone’s mind through TV and radio, irrespective of what language you spoke. It is a clear testament to the power of advertisement that a simple yet catchy jingle can remain etched in everyone’s memory.

4. ‘Dimag ki batti jala de’- Mentos

Mentos literally took Indian advertising by storm with its humorous and creative campaign by giving a playful approach to life’s daily challenges. This tagline’s impact became so profound that it became synonymous with the brand itself.

5. Yeh Dil Maange – Pepsi

The “Yeh Dil Maange More,” Pepsi jingle featuring Shah Rukh Khan, Kajol, and Rani Mukherji, instantly hit the Indian youth with its upbeat tune, fresh lyrics, and youthful and adventurous spirit. It emphasized the idea that the enticing taste of Pepsi will leave you craving for more.

6. ‘Dag achhe hain’- Surf Excel

Surf Excel’s ‘Daag Acche Hain’ campaign's heartwarming ads have successfully evolved over the years. They have smartly reached millions of viewers by touching upon various cute themes cherishing our inner child. Its touching commercials showed how the brand not only removes stains; but also creates beautiful bonds and spreads courtesy and positivity.

7. ‘Darr ke aage jeet hai’- Mountain Dew

The Mountain Dew’s chime “darr ke aage jeet hai” showcased film star Hrithik Roshan’s urge to undertake daunting tasks to boost a sip of the beverage. The campaign demonstrated the embodiment of courage and the daring attitude required to win over fears.

These jingles have definitely struck a chord with audiences across generations. They continue to shape our memories and remind us of how advertising can evoke emotions, capture the imagination, influence the good, and create forever connections.

So, the next time you hum a jingle or recollect any unusual charismatic advertisement, remember it’s not just any ad – it’s the Indian cultural tapestry that binds all of us.