Minal Jain

Marketing

AJIO urges Superstar Kids to Gift Thoughtfully this Mother’s Day

Ajio's new marketing campaign titled 'MOM' narates a humorous yet thoughtful insight of how mothers are fed up of receiving meaningless gifts from their influencer kids.

Marketing

When Alia Bhatt meets her mimic Chandni for L’Oréal promotions

Alia Bhatt teams up with her mimic specialist Chandni in the ‘Get Ready With Me’ session’s fun video made for L’Oréal Paris’s brand promotion.

Marketing

Renuka Shahane highlights the wedding chaos in Myntra’s new campaign

Myntra’s latest marketing campaign, starring Renuka Shahane, combines humour and fashion to celebrate the vibrant chaos of Indian weddings.

Marketing

Axis Bank endorses fixed deposits over risky investments

Axis Bank, with its new marketing ad, urges customers to rethink where they invest their money, favouring Fixed Deposits over Mutual Funds based on the risk involved.

Marketing

Government announces 25% hike in print media advertisements

Print gets a rate hike of up to 25% as brands have started prioritising trust and ROI. Print media marketing will now see an uplift in advertiser interest.

Marketing

Livguard rolls in Akshay Kumar to power up IPL 2025

Livguard rolls in Akshay to introduce its new inverter and battery solutions. The marketing ad aligns with the IPL season to provide power solutions for indian homes.

Marketing

Virat Kohli Bids Farewell to Puma, and Welcomes Agilitas

Virat Kohli ends an eight-year deal with Puma India, signed in 2017, reportedly worth Rs 110 crore. He has declined the marketing renewal deal worth Rs 300 crore.

Marketing

Britannia uses AI to launch 'A-Eye' for the visually impaired

Britannia and WPP took a marketing initiative to join forces and launch A-Eye, an AI Solution, to assist the visually impaired and make retail accessible to everyone.

Marketing

Hit or Miss: The Ads, This Week

Let's explore the marketing campaigns that caught our eye this week! The hits and misses, the ads which either left you applauding or your eyeballs rolling.

Marketing

Shah Rukh Khan invites Zeenat Aman for a memorable ‘Daawat’

Directed by Shoojit Sircar, the new marketing ad by Daawat unites Bollywood's biggies Shah Rukh Khan and Zeenat Aman for a cinematic take on the art of hosting.