BusinessAamir Khan’s Bold Stand- Prioritizes Audience Love Over OTT MillionsAamir rejects releasing his film 'Sitaare Zameen Par on Over-The-Top (OTT) platforms, and instead launches it on YouTube for Rs. 100. Chooses FANS over Business!Minal Jain Aug 08, 2025 15:14 ISTAamir Chooses Audience Love Over OTTIn a recent statement, Bollywood Actor Aamir Khan expressed his unwavering faith in the theatrical movie experience by saying, “I want Rs 100 from my audience, not Rs 125 crore from OTT.” The remark, though symbolic, underscores Khan’s belief in the power of cinema halls and the personal connection between an actor and the viewer.Cinema Over StreamingKnown for his perfectionism and strong creative instincts, Aamir emphasized that true success comes from winning the hearts of individuals, one ticket at a time, rather than earning massive sums through digital platforms. In an age where many filmmakers are opting for lucrative deals with OTT giants, Aamir continues to prioritize the big screen, reaffirming his commitment to the cinematic tradition and collective viewing experience.Aamir Keeps It Real – No OTT Fortune, Just Fan LoveThe actor also highlighted the emotional and cultural impact of theatres, where audiences laugh, cry, and celebrate together. For him, cinema is not just about financial gain—it's about touching lives, sparking thought, and delivering a memorable experience. His approach echoes the sentiment that art is meant to be felt, not just consumed.OTT is chilling. Theatres are thrilling.This statement comes at a time when the industry is grappling with changing viewer habits and evolving revenue models. By taking this stand, Aamir Khan distinguishes himself as an artist who values connection over convenience, reminding us that the soul of cinema still lives in the darkened halls of theatres, not just in streaming statistics.Follow us on @marketingmaverick.in for all such marketing news.Also, don't forget to link with us at https://in.linkedin.com/company/marketingmaverick.in Read the Next Article