Marketing Asian Paints Unveils Patriotic Palette with ‘The Colours of India’ Campaign Asian Paints launched a vibrant new marketing campaign, 'The Colours of India', to capture the essence of national pride by using the tricolour shades in Indian homes.
Business Lens on Lenskart’s FY25 Results —A Financial Deep Dive Lenskart achieved a significant turnaround in FY24, becoming a profitable business due to strong revenue growth and disciplined spending across key sectors.
Business Aamir Khan’s Bold Stand- Prioritizes Audience Love Over OTT Millions Aamir rejects releasing his film 'Sitaare Zameen Par on Over-The-Top (OTT) platforms, and instead launches it on YouTube for Rs. 100. Chooses FANS over Business!
Marketing This Rakhi, Flipkart Makes Every Sister’s Effort Count with 'InvoiSIS' campaign Challenging traditional gifting, Flipkart's marketing campaign InvoiSIS allows sisters to generate playful invoices to bill their brothers for every favour they’ve done.
Marketing OPPO Reno chooses Emotions Over Features for Smartphone Marketing OPPO Reno is redefining how smartphones marketing needs to be done, shifting the focus from hardware to heartfelt storytelling centered around nostalgia and friendship.
Marketing Tourism Australia Ropes in Sara Tendulkar to Woo Indian Travellers To engage Indian travellers, Tourism Australia has appointed Sara Tendulkar as the Indian face of its ongoing “Come and Say G’Day” global tourism marketing campaign.
Marketing Haldiram celebrates the enduring sibling bond with the campaign “Rakhi ka Bandhan Manao, Bhar ke Pyaar Jatao” Haldiram’s marketing campaign effectively combines sentimentality and tradition, reinforcing its long-standing role in consumers’ festive rituals.
Marketing A look at the best Raksha Bandhan Campaigns by Brands in 2025 Brands have gone all the way from heartfelt storytelling to viral memes and brought out the best in creativity and relatability with these festive marketing promotions.
Marketing bigbasket launches ‘Sweet & Spicy Like Lolo-Bebo’ campaign with sisters Karisma and Kareena Conceptualised by agency Talented, Bigbasket's new marketing campaign ‘Sweet & Spicy Like Lolo-Bebo' features the Kapoor sisters together for the first time on screen.
Marketing Apple Intelligence — and the cat steals the show in iPhone 16's new ad iPhone 16’s new ad shows AI editing photos in a few clicks, joining an entourage of ads by other competitors marketing their AI-powered smartphones.
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