A look at the best Raksha Bandhan Campaigns by Brands in 2025

From pillow fights to keeping secrets, from fun banters to sharing memes, our siblings are undoubtedly an integral part of our lives. With Raksha Bandhan round the corner, we all love to cherish this precious bond of love and care.
Top brands have added to the celebrations and conveyed the Message through creativity, emotions, and storytelling.
Brands work to connect emotionally with their audience and explore unique Raksha Bandhan campaign ideas to celebrate different shades of sibling love. 

Let's shed some light on a few of the best Raksha Bandhan campaigns in 2025 that got everyone talking.
1. Archies’s ‘Thread of Love’ Campaign 
Archies‘ campaign #Thread of love celebrates the beautiful sibling relationships with the tagline To My Partner in Crime. The campaign focuses on real-life sibling moments with a blend of nostalgic storytelling using handwritten letters and classic greeting cards.

2. Myntra’s ‘Get Tyohar Ready with Myntra’

Myntra prepares siblings' fashion with their campaign #GetTyoharReadyWith. The brand encouraged users to dress up and tag their siblings in festive looks. This campaign stood out for blending fashion with Raksha Bandhan memes and emotions in a simple and stylish way.

3. Cadbury Celebrations campaign ‘Creating Memories Never Clicked’

Cadbury‘s ‘Creating Memories Never Clicked’ Raksha Bandhan campaign emphasises enjoying moments rather than just capturing them. It highlights how siblings often forget to take pictures during their best times together. This storytelling-led campaign celebrates the strong bond they share. This heartfelt and genuine campaign became one of the most memorable Raksha Bandhan campaigns this season.

4. Blue Dart’s ‘Rakhi Express’ campaign
Blue Dart takes a logistical yet emotional approach as their campaign shows how distance cannot weaken the sibling bond. Whether in a different city or country, the brand promises to deliver rakhis on time with love, adding relatability and making it a thoughtful campaign for today’s busy young generation.

5. Giva’s ‘Ties of Love’ campaign 

Giva’s ‘Ties of Love’ socially conscious campaign draws attention to those without families. It encouraged people to donate in the name of their siblings and spread love beyond personal boundaries by celebrating Raksha Bandhan with community helpers.

Let’s Conclude

Raksha Bandhan is not just about tying a rakhi, but a celebration of the eternal bond between siblings. In 2025, brands went all out to capture the emotional and quirky sides of this festival. Brands have gone all the way from heartfelt storytelling to viral memes and brought out the best in creativity, relatability, and a strong sibling bond with these festive promotions.

For more information, contact us now @marketingmaverick.in and https://in.linkedin.com/company/marketingmaverick.in; we bring fresh and creative branding campaign insights.

Also, don't forget to link with us a