Alia Bhatt Lights Up L’Oréal Paris’ Diwali Ad “Mujh Mein Hai Diwali,”with Grace and Nostalgia

L’Oréal Paris has launched its enchanting Diwali 2025 campaign, its first-ever Diwali campaign in India, “Mujh Mein Hai Diwali,” and this time, it’s a heartfelt ode to emotions, elegance, and memories. Featuring the ever-radiant Alia Bhatt, the ad beautifully captures the true spirit of Diwali — a festival that glows not just with lights, but with love, reflection, and connection.

The Campaign Plot

The film unfolds with Alia immersed in festive preparations — lighting diyas, sharing laughter with family, and cherishing the magic of small, familiar moments. As she gets ready using L’Oréal Paris products, the narrative seamlessly weaves together self-care and celebration, reminding viewers that beauty shines brightest when it’s touched by emotion.

Alia Bhatt’s Radiant Festive Story

Bathed in golden tones and soft lighting, the visuals evoke a sense of nostalgia and serenity, perfectly mirroring the essence of the festival. The film, fronted by Alia Bhatt alongside her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, celebrates the festival through themes of sisterhood, nostalgia, and self-worth. Alia’s natural charm and warmth bring authenticity to every frame, making the film relatable and deeply evocative.

A celebration of beauty, memories, and the warmth of festive togetherness

With this Diwali ad campaign, L’Oréal Paris celebrates more than outer beauty and cosmetics; it celebrates confidence, glow, connection, and the inner light that defines every woman, from heartfelt connections and cherished traditions — a radiant message that makes this ad truly memorable.

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