Aneet Padda Shines as the New Face of Mia by Tanishq

Mia by Tanishq has introduced its latest festive campaign with the stunning Gen Z star Aneet Padda as the new face of the brand. With Aneet as the new face of Mia, Tanishq is setting the tone for a festive season filled with sparkle, confidence, and modern elegance. The campaign not only highlights beautiful designs but also reinforces Mia’s identity as the go-to jewellery brand for every woman looking to shine her way, and Aneet perfectly captures Mia’s youthful and stylish spirit.

Jewellery That Speaks Your Style

Mia by Tanishq, known for its chic, contemporary, and stylish jewellery crafted for the modern woman. The festive edit is all about minimal yet sophisticated designs—delicate earrings, chic bracelets, and versatile necklaces that can effortlessly take you from the office to festive soirées.

Celebrating Modern Women

The campaign captures the essence of Mia—youthful, vibrant, and effortlessly fashionable. The film, conceptualised by Famous Innovations, features Padda wearing a choker from Mia’s Manifest collection. Inspired by classic motifs such as palace arches, paisley, and lotus designs, the collection uses gold, natural diamonds, pearls, multi-coloured sapphires, and aventurine quartz.

In the film, Padda is seen preparing for an evening, adorning Mia’s jewellery with care. When asked by her sister about her plans, she reveals with a playful smile that she is celebrating herself.

Shyamala Ramanan, Business Head, Mia by Tanishq, said: “Women today are confidently cherishing self-love, not just for milestones but in everyday life. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’

Aneet Padda said, “I’m thrilled to be the face of Mia, because the brand is all about celebrating oneself and embracing the everyday sparkle within us".

Sparkle This Festive Season

This collection is not just for adorning yourself, but also perfect for gifting joy and elegance to your loved ones.

Aneet Padda’s association with Mia adds a refreshing appeal to the campaign, resonating strongly with younger audiences who admire her effortless style and relatable charm. The festive edit is more than just jewellery—it’s about celebrating individuality, expression, and the joy of gifting.

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