Asian Paints Revives Its Iconic ‘Har Ghar Kuch Kehta Hai’ Campaign for a New Era

Asian Paints has once again dipped its brush into nostalgia, bringing back its legendary ‘Har Ghar Kuch Kehta Hai’ campaign—this time with a modern twist. Unlike previous celebrity-led ads, the new TVC celebrates the real stars: Indian homes of every kind.

First introduced in 2002 with narration by ad veteran Piyush Pandey, the campaign has become a timeless symbol of emotion and identity. The latest version beautifully mirrors India’s changing family structures and aspirations. Viewers are introduced to eight distinct homes—a couple hand-painting their space together, a teenage boy baking on Instagram, cheered on by his grandmother, and a young girl paying respect to her grandfather, who now lives separately. Each story reflects how Indian homes evolve while memories remain constant.

“Kaun waqt ke saath badlav laata hain par yaadon ko nahin bhulata,” echoes the ad’s narration, capturing the heart of the message. Available in eight regional languages, the film extends its emotional reach nationwide.

Check out the ad here:

A heartfelt tribute to evolving Indian homes and timeless memories

Beyond nostalgia, Asian Paints has teamed up with lifestyle and DIY influencers to connect with younger audiences.

Managing Director & CEO Amit Syngle calls the revival a strategic effort to re-own the emotional narrative of home—cementing Asian Paints’ legacy as India’s leading home décor brand.

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