Asian Paints Unveils Patriotic Palette with ‘The Colours of India’ Campaign

Asian Paints, one of India’s most iconic paint and décor brands, has unveiled a vibrant print campaign, “The Colours of India”, in honour of the 78th Independence Day. This initiative brings national pride to life by reimagining the tricolour as more than just a flag — transforming it into an integral, living part of Indian homes.

Curated Tricolour Palette

The specially crafted palette draws from the authentic hues of saffron, white, and green — symbolising courage, peace, and growth respectively. Moving beyond traditional representation, the campaign seeks to infuse these shades into the everyday spaces where life’s most cherished moments unfold. Through rich textures, nuanced tones, and practical styling ideas, the visuals encourage homeowners to embrace patriotism subtly yet meaningfully in their interiors.
Design Inspiration
The creative showcase features earthy safrons inspired by the regal charm of Rajasthan’s palaces, tranquil whites reflecting the majesty of Himalayan peaks, and refreshing greens reminiscent of the Western Ghats. This fusion of heritage and modern design sensibilities allows Asian Paints to connect with those who value both visual beauty and emotional depth in their living spaces.
Amit Syngle, MD & CEO, Asian Paints, said: “Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day.”
Purpose Beyond Décor
Highlighting the launch, the brand emphasised that this campaign is about more than home décor — it’s about strengthening the personal connection to the nation’s identity. By inviting people to bring the spirit of the tricolour into their own homes, Asian Paints offers a heartfelt way to celebrate Independence Day. With “The Colours of India”, the brand continues to position itself not just as a provider of paint, but as a storyteller — using colour to weave together the rich, diverse narrative of India.

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