Bata India launches ‘The Brighter Moments’ festive campaign

This festive season, Bata India steps into the spotlight with its new campaign, “The Brighter Moments,” a dazzling celebration of individuality, comfort, and contemporary style. Featuring popular creators and actors Kusha Kapila and Niharika NM, the campaign is part of Bata’s global Make Your Way initiative, aimed at connecting with a younger, fashion-forward audience.

Where Tradition Meets Modernity
The Brighter Moments collection beautifully blends heritage with modern aesthetics. Designed for both men and women, it showcases a vibrant array of footwear perfect for festive occasions. The women’s line includes metallic mules and embellished heels, exuding elegance and flair, while the men’s collection features sleek derbys and sophisticated tan loafers, combining classic craftsmanship with a modern edge. The result is footwear that reflects the joy, color, and versatility of India’s festive spirit.

A Storytelling-Driven Brand Evolution

According to Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, this campaign represents a continued shift toward a style-first and storytelling-driven brand identity. By collaborating with strong, relatable voices like Kapila and Niharika, Bata reinforces its connection with modern consumers who value authenticity and self-expression.

Real Celebrations, Real Style

Both Kusha and Niharika express their excitement about representing a brand that merges comfort with high style. The collection, starting at Rs. 799, is available across Bata stores and online—making it easier than ever to step into your festive best. With The Brighter Moments, Bata proves that true style shines brightest when it celebrates every version of you.

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