bigbasket launches ‘Sweet & Spicy Like Lolo-Bebo’ campaign with sisters Karisma and Kareena

Bigbasket, one of India’s leading online grocery platforms, has launched a vibrant new campaign titled ‘Sweet & Spicy Like Lolo-Bebo’ featuring iconic Bollywood sisters Karisma Kapoor (Lolo) and Kareena Kapoor Khan (Bebo). 
The new ad features the sisters together for the first time on screen. Conceptualised and executed by agency Talented, the campaign includes three short films drawing from the sisters' past work.

The Campaign 

The digital-first campaign is being rolled out across social media, YouTube, and OTT platforms, targeting the urban millennials and Gen Z audiences. 
The ad cleverly taps into the real-life chemistry between the Kapoor sisters, and their contrasting personalities highlight the diversity and various products Bigbasket offers.
The campaign positions Karisma as “sweet” and Kareena as the “spicy”, drawing a playful parallel to Bigbasket’s variety — from fresh fruits and vegetables to exotic spices and pantry items. Through their quirky banter and style, the ad celebrates how every customer can find everything they need on Bigbasket.
The first film contains a tongue twister from Kareena Kapoor’s earlier film. The second has Karisma Kapoor’s well-known dance moves and a double role, while the third shows both sisters singing together.

‘Sweet & Spicy Like Lolo-Bebo’ bigbasket delivers faster than a filmy intro!

Check it out here!

https://www.youtube.com/watch?v=-98tE8X8gIg&t=4s

Karisma and Kareena Kapoor said, “Revisiting some of our iconic avatars together was joyfully nostalgic. Rarely do we feature in the script. We can shake a leg, but singing was a new experiment! 20-second ads are nothing like movies; we are also challenged with ‘quick deliveries’ in our performance.” 

Raagaleena Sripada, Marketing Head, bigbasket Retail, said: “Our partnership with Karisma and Kareena Kapoor marks a strategic step in evolving bigbasket’s communication. The objective was clear: to drive home the message that bigbasket now delivers groceries in just 10 minutes. The Kapoor sisters bring relatability that helps us connect with a wide and diverse consumer base, while reinforcing the speed, ease, and reliability of our service.” 

According to bigbasket —
This collab with Lolo and Bebo is much more than just celebrity branding — it’s a celebration of everyday choices and the joy of finding your flavour, your way. The campaign is part of Bigbasket’s ongoing effort to blend relatability, humour, and high-quality service in a highly competitive grocery delivery market. 

For all marketing-related news, connect with us only at @marketingmaverick.in

Also, link with us at https://in.linkedin.com/company/marketingmaverick.in