Bridgestone India Strengthens Presence in North with New Premium Select Store in Noida

Bridgestone India has taken another significant step in expanding its retail network with the launch of a new Bridgestone Select Store in Sector 101, Noida. Operated by Tyre Shoppe India Pvt. Ltd., the store was inaugurated by Rajiv Sharma, Executive Director – Integrated Consumer Business, marking an important addition to the company’s growing footprint in UP (West).

The Bridgestone Select format exemplifies the brand’s premium retail identity—designed to offer customers much more than just tyre purchases. These stores incorporate advancedtechnology, expert consultation, and a high-quality service environment to ensure improved performance, safety, and comfort for every vehicle. Located strategically in Gautam Budh Nagar, the outlet strengthens Bridgestone’s customer engagement points and demonstrates its commitment to serving high-potential markets with superior mobility solutions.
Mr. Rajiv Sharma highlighted the significance of the region, noting that Uttar Pradesh remains one of Bridgestone’s fastest-growing markets. He pointed out that the new Noida store brings the brand’s premium retail experience closer to consumers, supported by trust, innovation, and high service standards.

Showcasing Bridgestone’s Latest Tyre Innovations

The new store will feature the company’s latest premium tyre portfolio, including:

• Turanza 6i – Powered by Bridgestone’s advanced ENLITEN technology, the tyre offers exceptional comfort, improved braking, better fuel efficiency, and extended wear life. Its compatibility with both ICE and electric vehicles makes it ideal for modern mobility needs.

• Dueler All-Terrain A/T002 – Designed for adventure and versatility, this tyre delivers strong traction, durability, and control across varied terrain, perfectly suited to both on-road and off-road drivers.

With the launch of Tyre Shoppe India Pvt. Ltd., Bridgestone India reiterates its commitment to expanding its premium retail presence and reinforcing its role as a trusted partner in delivering safe, sustainable, and performance-driven mobility solutions across the country.