Budweiser unveils the 'Celebration in the Making' campaign ahead of the FIFA Club World Cup 2025

Budweiser, the official global beer sponsor of the FIFA Club World Cup 2025, has launched its global campaign, ‘Celebration in the Making’, in India. The campaign includes fan experiences, cultural collaborations, and limited-edition merchandise, all aiming to engage the growing Indian football fans ahead of the FIFA World Cup 2025.

As the world's top football clubs compete for international glory, Budweiser is tapping into India's growing love for football by offering fans immersive experiences.

This campaign focuses on Budweiser’s fan engagement, following earlier ones like “The Night is Yours to Take” and BUDX NBA House. Budweiser India is now planning to basically target Indian football fans with initiatives designed to support local communities during the tournament.

Vineet Sharma, Vice President– Marketing and Trade Marketing, AB InBev India, said, “Budweiser has been celebrating football and its passionate fans for nearly four decades. As football fever rises across India, our campaign honours the unmatched energy, emotion, and loyalty of Indian fans. Whether it’s a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making.”

 Campaign Insights

In India, the campaign is launched with a range of football-focused activities. In West Bengal and Maharashtra, the brand is releasing limited-edition Budweiser Premium and Magnum bottles and cans, especially designed for the FIFA Club World Cup.

Budweiser has also partnered with Indian streetwear label Bluorng to create an exclusive fan jersey. Additionally, Budweiser has launched a football podcast hosted by rapper Shah Rule, featuring Indian athletes and artists. During the FIFA Cup, the brand will also organise Fan Parks in prime cities to screen live matches and engage with local football fans.

Connect with us at https://marketingmaverick.in/ and know all that's happening in the Marketing World.