Complan Bets on Youth Sensation with Vaibhav Sooryavanshi as the Face of Its New Campaign

Zydus Wellness has announced a significant new partnership for its nutritional drink brand, Complan, by bringing on board young cricket sensation Vaibhav Sooryavanshi as its brand ambassador. The partnership marks an important step in the brand’s journey as it adapts to the changing expectations of parents who are looking beyond just height and weight, focusing instead on well-rounded development for their children.

Introducing the ‘Thoda Plan, Thoda Complan’ Philosophy

Alongside the announcement, Complan has launched its latest national campaign, ‘Thoda Plan, Thoda Complan’. The campaign is based on a relatable insight: exceptional achievements are not by chance. They result from everyday planning, consistency, and the right kind of support at home. Through this perspective, Complan positions itself as a reliable nutrition partner that complements disciplined routines and thoughtful preparation.

Vaibhav Sooryavanshi’s story aligns perfectly with this narrative. As one of India’s youngest cricketing achievers, his rise has been shaped by early morning practice sessions, competing against older players, and a steadfast focus on improving his skills. Central to this journey has been his mother's continuous encouragement and a commitment to proper nutrition, elements that reinforce the campaign’s core message.

Tarun Arora, CEO, Zydus Wellness, stated, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions and values that emphasise preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”

For Vaibhav, this collaboration feels genuine. He describes Complan as a long-time companion that has supported him from local practice nets to national recognition. According to him, success is built on daily planning, maternal support, and the right fuel to stay alert and confident, embodying the spirit of ‘Thoda Plan, Thoda Complan’.

The campaign will be rolled out via an integrated media strategy, including a television commercial inspired by Vaibhav’s real-life experiences, alongside digital films and influencer-led content. Together, these elements aim to demonstrate how preparation, routine, and nutrition work in harmony.

With this campaign, Complan signals its next phase of development, reaffirming its commitment to remaining a science-led, trusted partner for families supporting the ambitions of today’s children.

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