Dove & Reebok Unite to Celebrate Women Who Rise Again

In a powerful fusion of purpose and design, Dove and Reebok have introduced a special-edition collection that pays tribute to women who rebuild their lives with courage. The collaboration, titled Reborn in My Kicks, reimagines footwear as a canvas for stories of renewal. Rather than simply launching a product, the two brands join forces to spotlight the everyday victories of women who rise stronger after life’s interruptions.

Design Rooted in the Art of Healing

The collection draws inspiration from Kintsugi, the centuries-old Japanese practice of repairing broken pottery with gold. The sneakers feature gleaming seams, raised textures, and gold-infused accents that symbolise the beauty of healing rather than hiding one’s cracks. This creative approach aligns seamlessly with Dove’s Reborn Stronger platform, which celebrates transformations across identity, personal growth, and self-expression.

Voices That Shape the Movement

Leaders from both brands emphasise the emotion behind the project. Sairam Subramanian of Hindustan Unilever highlights that the initiative goes “beyond care into culture,” showcasing women who turn setbacks into strength. Reebok’s Arjun Ramamoorthy echoes this belief, noting that real strength emerges not from perfection but from perseverance.

A Cultural Experience Beyond Footwear

Available online and at select Reebok stores in Mumbai, Bengaluru, and New Delhi, the collection also invites customers to take part in immersive Kintsugi workshops. These sessions allow people to experience the art form that inspired the sneaker design, reinforcing the message of embracing imperfections.

With Reborn in My Kicks, Dove and Reebok deliver more than a limited-edition launch—they celebrate the unbreakable spirit of women who transform challenges into gold.

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