Duroflex collaborates with Myntra and makes sleep a fashion trend

Duroflex collaborates with Myntra and turns sleep into a fashion trend

Popular mattress brand Duroflex announced its collab with Myntra – one of the best fashion-selling brands in India on its birthday, and the buyers are loving it.

The joint campaign quoted ‘Sleep Great to Look Good’, making sleep habits fashionable and vital for personal style and health.

Duroflex’s partnership with Myntra marks its shift from all-purpose shopping platforms like Amazon and Flipkart, thus counting sleep as a lifestyle part. The collaboration underlines the sweet connection between sleep and style.

This campaign basically promotes the idea that sleep is a part of fashion and that you can lie down in bed stylishly. And this successfully engages with a trend-savvy audience.

Duroflex and Myntra’s partnership campaign features outdoor ads connecting sleep and fashion, mainly inspired by luxurious brands, highlighting the role of sleep in personal comfort. The overall campaign comprises hi-visibility OOH ads in Bangalore, AI-driven video ads, and social media marketing, along with push ads on the Myntra website.

Sridhar Balakrishnan – CEO of Duroflex Group states, “Duroflex’s partnership with Myntra marks a category-first move, positioning sleep solutions in a fashion-first space for the very first time”.

Duroflex believes that great sleep is the foundation of good health and easy styling. The collab also marks India’s first AI-powered campaign, which will connect sleep and fashion in a fresh, innovative manner.

With this shift from conventional ways of selling mattresses to impressive storytelling, they are redefining how consumers should perceive mattresses as not just a necessity but also a lifestyle choice.

Duroflex terms this partnership with Myntra as a thoughtful combination of sleep into the world of self-care and selfless style.  This collaboration vision is to strengthen Duroflex’s lifestyle narrative and set a new standard for innovation in mattress marketing.

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