Fenesta’s FineFinerFenesta Campaign integrates CTV with JioHotstar during IPL 2025

Fenesta, a part of the DCM Shriram Group, is India’s leading windows and doors brand. With over 5 million installations across 500,000+ homes, Fenesta has set high benchmarks in providing high-performance fenestration solutions tailored to suit the Indian climate. Recently, Fenesta, who has always been committed to quality and innovation, launched a forceful new phase under its spectrum —' The FineFinerFenesta’ campaign during the Indian Premier League (IPL) 2025, to integrate Connected TV (CTV) media via JioHotstar and reach the wide digital audiences.

The campaign focuses on the importance of making clever and more sharp choices while selecting windows and doors, focusing on superior durability, protection from external elements, and trustworthy customer service.

Initially launched with a humorous and relatable narrative, the campaign features a young couple who navigate through their dream home design journey. Basically, the campaign resonates strongly with aspiring Indian homeowners across India, who desire to build a perfect home.

In the latest phase, a 15-second short adaptation of the film will be airing during IPL matches on JioHotstar to reach the strategically engaging digitally active viewers across India’s metro cities and urban centres. This will further strengthen the brand’s presence during one of the most-viewed events in the country.

Ms. Susmita Nag, Head of Marketing, Fenesta, said, “At Fenesta, we are driven by a belief in delivering lasting value through quality, design, and service. The #FineFinerFenesta campaign backs that belief, encouraging consumers to go beyond ordinary choices and embrace premium, future-ready solutions. Replacing ‘Finest’ with ‘Fenesta’ is a symbolic affirmation of our commitment to excellence and the enduring trust we build with our customers.”

 Besides CTV, Fenesta has also extended this initiative to cinema halls across 500+ screens nationwide, running alongside the theatrical releases of high-profile films like Kesari 2, Raid 2, and Thunderbolts.

This omnichannel approach will ensure the brand’s visibility and accessibility to a widespread spectrum, reaching most prospective homeowners and interior designer influencers.

 You can watch the full campaign film here: https://youtu.be/RgtICr7ZjhA?si=bK8gI_8WF2rSpKqp.

 About Fenesta

Fenesta is India’s prime brand for windows and doors, backed by the ₹12,741 crore DCM Shriram Ltd.

It successfully provides a seamless, end-to-end customer experience—from design consultation and custom manufacturing to on-time installation and after-sales support, enabling service across 900+ cities in India and international marketplaces like Nepal, Bhutan, and the Maldives.

 Log in to @marketingmavrick.in and stay connected.