Flipkart Minutes Brings Siddhivinayak & Dagdusheth Prasad Home in Just 10 Minutes

This Ganesh Chaturthi, Flipkart Minutes blended deep-rooted tradition with modern convenience, offering devotees a truly digital‐first experience. In a unique on-ground activation running from August 27 to September 6, the platform enabled delivery of fresh prasad from two of Maharashtra’s most revered temples—Siddhivinayak in Mumbai and Shrimant Dagdusheth Halwai Ganpati Mandir in Pune—in just 10 minutes for ₹1 through Flipkart’s quick commerce service.

But Flipkart Minutes didn’t stop there. Echoing the rhythm of devotion, it launched a clever festival campaign in collaboration with FCB Kinnect. An advertisement film, titled “Everything for Bappa and More, in just 10 Minutes!”, reimagined the Ganesh Aarti using everyday household sounds—claps, utensil beats, rhythmic taps—to craft a compelling musical expression devoid of lyrics. The creative gesture sought to evoke that deeply familiar sense of connection and spiritual intimacy.

To support devotees during the energetic festival hustle, the platform also set up rapid mobile‑charging stations in areas with heavy foot traffic, ensuring people could stay connected during processions and visits to pandals.

Why it matters:

In a season defined by bustle and fervour, Flipkart Minutes made it possible to partake in sacred rituals—even remotely—with remarkable speed and sensitivity. This fusion of faith and technology mirrors our evolving ways of celebrating tradition in today’s digital age.

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