Goibibo rolls in AI and Rishabh Pant in the new campaign

Goibibo has united with TrueFan AI for a distinctive personalised video campaign featuring brand ambassador Cricket Icon Rishabh Pant. This campaign uses AI technology to send customised video messages, engaging customers to use the travel booking app.

By leveraging AI, the Goibibo campaign targets site visitors who started a search but didn't book, by sending them personalised videos with Rishabh Pant mentioning their name and travel details.

Campaign Insights

Rishab Pant will be seen nudging travel shoppers and engaging with them using Artificial Intelligence to send personalised messages.

Basically, the users who initiated a search but left without completing the booking process will receive a prompt message featuring Rishabh Pant in a personalised, AI-generated video that addresses them by their name and uses the references they searched, the destination or mode of transport. 

Check the ad video here:

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “We’re always hunting for new ways to connect with our users through technology. We aim to build a more genuine and personal relationship between the brand and each user through direct and individualised interactions. We've seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalised videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”

Nimish Goel, Chief Executive Officer and Co-founder, TrueFan AI, said, “This campaign with Goibibo is a glimpse into the future of personalised communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”

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