Government announces 25% hike in print media advertisements

Print advertising gets a rate hike of up to 25% as brands have started prioritising trust and ROI. It’s highly interesting to know how, after years of being counted out, print media will now see a refurbished advertiser interest, upward rate amendments, and profound regional tractions.

New Delhi — 

The Modi Government has issued a statement under which the print media will enjoy a whopping 25% hike in ad rates. This turned out as a bonanza for print media, especially the small and medium newspapers, which have been under pressure with the rising global prices of newsprint. The Ministry of Information & Broadcasting announced the hike on Tuesday, and said that the Bureau of Outreach and Communication (BOC), previously known as DAVP, will be in charge of its implementation. The decision will go into effect immediately, which will definitely uplift the print media business.

The panel considered several factors, like the increase in the cost of newsprint, processing charges, and other reasons that add to the computation of advertisement rates.

Print media remains relevant despite digital competition — 

Accredited agencies contributed the most, with significant growth from state government ads and direct revenue. Key sectors like auto and retail continue to invest heavily in print advertising.
This growth also highlights the relevance and necessity of print media in the advertising world, despite the ever-increasing competition from various digital platforms.

Reasons that led to the hike — 

·        Since 2018, there have been long-pending demands from numerous small and medium newspapers to hike the advertisement rates.

·        The newsprint prices globally rose significantly, as soon as China stopped producing it, citing many environmental concerns, which affected imports.

·        Print media isn’t accidental. It is driven by data-backed confidence, regional focus, and restored belief in the medium’s staying power.

·        Advertisers globally are acknowledging this medium due to the unique benefits print media brings to the advertising forum. 

Important Takeaways — 

The Indian Newspaper Society had demanded that the rates be hiked by 50-80 per cent. One report stated that globally, newsprint prices have gone up by more than $200 per ton in the last two years, while the current cost of newsprint varies from $675 to $750 per ton, depending on its origin.

As a society, we have all started valuing experiences more as we grow, slowly, but we can all see that the digital burnout is setting in. Print will uniquely break this clutter and deliver real connections with customers. Print media is finding new, fresh ways to elevate brands' storytelling, and advertisers are recognising this.  

From regional bounded ads to contextual concepts, the creativity and trustworthiness in print today reflect a shift in how brands are now leveraging the medium. Print is not just a channel anymore, but a trusted, impactful voice.

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