GREW Solar Bats for Sustainability with RCB Women in New Brand Film

GREW Solar has stepped into the spotlight with a fresh brand film that brings together the worlds of competitive sport and renewable energy. Featuring players from the Royal Challengers Bengaluru (RCB) Women’s team, the campaign uses the language of cricket to tell a larger story about consistency, trust, and long-term performance.

The film features prominent RCB Women players such as Smriti Mandhana, Lauren Bell, Radha Yadav, and Shreyanka Patil, positioning them as symbols of discipline and dependability. Rather than focusing on match action alone, the narrative draws a thoughtful parallel between the daily grind of professional athletes and the behind-the-scenes reliability of solar PV modules. Just as winning teams rely on preparation and teamwork, the film suggests that sustainable energy systems succeed through precision and endurance.

Conceptualised by EiPi Media, the campaign takes a clean, purpose-led approach to storytelling. The players are not presented as mere brand endorsers but as embodiments of values that GREW Solar wants to be associated with: focus, resilience, and collective effort. 

The film is being rolled out across digital platforms, including YouTube, Instagram, and LinkedIn, targeting integrations within the RCB Women ecosystem. This ensures the campaign connects with younger, socially aware audiences who value both sustainability and sporting excellence.

Building Visibility in a Growing Sector

As India accelerates its clean energy ambitions, the campaign forms part of GREW Solar’s wider push to strengthen brand recall and relevance. By aligning with women’s cricket and purpose-driven storytelling, GREW Solar positions itself not just as a manufacturer, but as a brand invested in progress, on and off the field.

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