Inside Rungta Steel’s High-Voltage New TVC starring SRK, Ranbir and Alia

Rungta Steel has entered the spotlight with a television commercial that proves even an industrial category can deliver blockbuster entertainment. Bringing together Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a single frame, the brand’s latest TVC blends star power, humour and clever storytelling to underline one simple message — real strength lies in a solid foundation. This is the fourth collab TVC by the trio for Rungta Steel.

The AD- Humour, Heat and High-Voltage Drama

Alia Bhatt brings back the fiery, articulate Rani from Rocky aur Rani Kii Prem Kahaani. Ranbir Kapoor channels the raw energy of Shiva from Brahmastra. At the same time, Shah Rukh Khan steps in as Vikram Rathore from Jawan, complete with his trademark swagger and silver-haired intensity.

The narrative opens with Ranbir’s Shiva teasing SRK’s Vikram Rathore, cheekily warning him to watch his head and not forget who he is. SRK responds with a sharp, confident comeback, matching Shiva’s “agni-astra” bravado with cool authority.

Just as the clash threatens to spiral out of control, Alia’s Rani intervenes — firmly and unapologetically — stopping the chaos before it can destroy her kitchen.

Frustrated by her interruption, both men turn to her, asking her to slow down instead. Rani’s answer delivers the brand message with clarity and wit: she points them towards a pillar — strong, dependable and a visual metaphor for Rungta Steel TMT bars.

Arvind Kumar, Joint VP –Sales & Marketing, said, “Through this TVC, we show that while everyday life can be unpredictable, the one thing that should never be in doubt is the strength and reliability of your home. With Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor bringing this idea to life so effortlessly, the message becomes even more relatable.”

A Cinematic Face-Off with a Solid Message

What makes the TVC work is its balance. The TVC smartly combines wit, celebrity appeal and a clear brand message, highlighting why a strong foundation is essential for every home. By mixing cinematic callbacks with everyday relatability, Rungta Steel creates an ad that is entertaining, memorable and meaningful.

In a crowded advertising landscape, this campaign stands tall — quite literally — showing that with the right storytelling, even steel can steal the show.

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