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JBL Turns Up the Festive Spirit with New Audio Lineup and Cultural Anthem

By blending culture, retail expansion, and festive offers, JBL ensures its unique marketing stays in tune with India’s celebrations—at home, on the road, and everywhere in between.

  • Minal Jain

Minal Jain

With 'Sound of Celebrations', JBL ensures it stays in tune with India’s celebrations.
With 'Sound of Celebrations', JBL ensures it stays in tune with India’s celebrations.

India’s biggest festive season is here, and JBL is making sure you celebrate in style. With its brand-new “Sound of Celebrations” campaign, JBL is blending music, culture, and cutting-edge audio products to turn every gathering into a party.

The 360-degree initiative combines product innovation with cultural storytelling, ensuring music remains at the heart of every celebration.

A Digital Anthem for Every Festival

The highlight of the campaign is a vibrant digital anthem produced by Sez on the Beat. Capturing India’s diverse soundscape, the track weaves together festive beats—from the dhol of Ganesh Chaturthi and the dhak of Durga Puja to Kerala’s chenda during Onam. Featuring artists like MC Couper, MC Gawthi, Sanjeeta Bhattacharya, and Shreya Jain, the anthem was launched on YouTube and JBL’s social platforms, positioning music as the unifying thread across regions.

Alongside the cultural push, JBL has refreshed its product portfolio to match India’s high-energy festive spirit. The latest launches include the PartyBox Encore 2, PartyBox Encore Essential 2, and PartyBox 520, perfect for lively get-togethers. Coming this September are the Charge 6, Flip 7, and the premium JBL Bar 1300, designed for wireless convenience and immersive home entertainment. Festive offers sweeten the deal with cashback up to ₹8,000 and no-cost EMI options.

JBL is also amplifying its presence offline with large-scale regional activations.

  • In Kerala, the brand has taken over 600 stores, 50 outdoor sites, and even the Kochi Metro.
  • In Maharashtra, activations span over 1,000 stores, 32 outdoor sites, and metro branding across Mumbai, Pune, Nagpur, and Nashik.
  • Visibility has also been boosted at major airports, including Delhi T3 and Bangalore, with branded charging stations and LED screens.

Sound Meets Emotion

“JBL has always been more than just audio—it’s part of how India celebrates,” said Yogesh Nambiar, Director, Integrated Marketing, HARMAN India. The campaign builds on JBL’s recent “First Doesn’t Follow” strategy, shifting from product-led storytelling to emotion-led narratives. By blending culture, retail expansion, and festive offers, JBL ensures it stays in tune with India’s celebrations—at home, on the road, and everywhere in between.

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