JioMart rolls in Deepika and Ranveer for 'Time aur Paise Dono Bachaye' Campaign

JioMart’s latest 'Time aur Paise Dono Bachaye' campaign supports a compelling consumer insight of today’s Indian households, who don’t want to choose between saving time or money and demand for both.

JioMart is a popular online grocery platform from Reliance Retail.  Its latest brand campaign features Bollywood’s power couple, Deepika Padukone and Ranveer Singh. The campaign draws attention to today’s compelling consumer behaviour of Indian families who want to save both time and money.

We all know that daily grocery shopping often comes at a hidden cost, where speed adds an extra charge, and convenience comes at a price.

With the 'Time aur Paise Dono Bachaye' campaign, JioMart educates its customers about its fresh offerings, which will be a no-compromise value scheme—meaning quick and free home delivery, low price assurance, and a no-hidden or zero extra charges policy, irrespective of the cart size—single item or an entire month’s grocery haul.

The campaign consists of four funny, slice-of-life short films featuring the lovey-dovey couple Deepika and Ranveer. Each ad draws inspiration from the daily grocery requirements, like last-minute kitchen emergencies, sudden immediate cravings, to monthly restocking of household necessities. Turning these relatable everyday moments into charming, humorous stories, every ad highlights how JioMart turns out to be the best, stress-free choice, helping people save their time and money without fuss.

By adding star power, everyday reality, and a finely defined customer need, JioMart’s new campaign redefines how grocery shopping can be effortless, reasonable, and emotionally engaging.

Through this campaign, JioMart has set a new creative benchmark for the growing eCommerce space, proving that saving both time and money isn’t an off thing, but a fair right.

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