KISNA taps Shahid and Mira duo to lead ‘Khushi Ke Har Pal’ Initiative

KISNA Diamond and Gold Jewellery has ushered in a new chapter with the announcement of Shahid Kapoor and Mira Rajput Kapoor as the faces of its latest brand narrative. Marking a shift toward connecting more deeply with young couples and modern Indian families, the brand has launched its new campaign, ‘Khushi Ke Har Pal’, which celebrates the beauty found in everyday, heartfelt moments.

—With this partnership, KISNA aims to expand its presence across India while enhancing its resonance with contemporary consumers who value both authenticity and craftsmanship. The upcoming campaign film captures simple, relatable household interactions, showcasing how jewellery can subtly express affection, joy, and the emotions woven into daily life.

Voices Behind the Collaboration

Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Group, highlighted that KISNA’s long-standing values—trust, craftsmanship, and emotional connection—remain at the centre of its brand vision. He shared that Shahid and Mira embody the ideal modern Indian couple: rooted in tradition yet effortlessly modern. Their association, he noted, reinforces the brand’s mission of making diamond jewellery meaningful, accessible, and cherished.

Parag Shah, CEO of KISNA Diamond and Gold Jewellery, added that the couple’s warmth and authenticity mirror the brand’s ethos. Their presence, he said, will help KISNA engage a new generation that seeks emotional depth along with timeless design.

Shahid Kapoor expressed how KISNA’s attention to detail and emotional storytelling through design resonated with him. He described each piece as “a story waiting to be worn.”

Mira Rajput Kapoor emphasized jewellery as a keeper of memories—something that marks milestones, relationships, and personal journeys. She shared her excitement to represent a brand that celebrates these intimate moments.

A Campaign Rooted in Real Moments

As KISNA expands its retail footprint, the brand is shaping a narrative built around personal stories, sentimental connections, and jewellery that reflects life’s everyday joys.

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