KL Rahul Fronts JioStar’s Bengaluru Bulls Campaign, Uniting Cricket and Kabaddi

In a surprising yet thrilling crossover, Indian cricket star KL Rahul has become the face of JioStar’s latest campaign for the Pro Kabaddi League (PKL). Conceptualised by ZeroFifty, the Kannada-language film for JioStar’s Ghus Kar Maarenge campaign links Rahul’s wit to the aggression and fearlessness of kabaddi.

Cricket Icon Shines in Kabaddi Arena

Representing the Bengaluru Bulls, Rahul’s involvement has instantly boosted the team’s popularity, bridging two of India’s biggest sports passions—cricket and kabaddi.

JioStar’s Bold Marketing Move

JioStar, known for its youth-focused campaigns, has once again harnessed the power of sport and celebrity influence. By featuring KL Rahul, the brand aims to draw mainstream attention to kabaddi, a sport that has been steadily increasing in viewership and fan support.

With the Pro Kabaddi League (PKL) Season 12 set to commence on 29 August, JioStar has launched the next phase of its Ghus Kar Maarenge campaign—this time fronted by KL Rahul.

The campaign highlights speed, agility, and strength—attributes Rahul exemplifies both on and off the cricket ground.

Fostering a Stronger Fan Community

The Bengaluru Bulls, one of the most successful franchises in PKL, stand to benefit greatly from this collaboration. Rahul’s presence is expected to attract cricket fans to kabaddi matches, creating crossover audiences and boosting stadium and digital engagement. This perfectly aligns with JioStar’s strategy of connecting with India’s energetic and youthful sports enthusiasts.

Bridging Sports and Culture

This campaign is more than a simple promotional effort—it reflects the evolving landscape of Indian sports marketing. By uniting cricket and kabaddi, JioStar underscores the shared qualities of resilience, teamwork, and entertainment. KL Rahul’s star power ensures that kabaddi continues its rise into the mainstream while reaffirming Bengaluru Bulls as one of the league’s most dynamic teams.

Season 12 of PKL will be broadcast across more than ten TV channels and available in seven language feeds on JioHotstar.

The opening match will see the Telugu Titans compete against the Tamil Thalaivas, marking the start of another exciting edition of the tournament.

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