Libas Unveils a New Chapter of Festive Fashion with ‘Saj Dhaj Ke’ Season 2

Libas is welcoming the wedding season with a revamped edition of its signature festive initiative — Saj Dhaj Ke: Season 2. The updated campaign focuses on carefully curated celebration-ready wardrobes and an elevated shopping experience, both in-store and online, just in time for the busiest wedding months.

This year’s edition features updated festive designs and a transformed retail environment, strengthening Libas’ presence across physical and digital touchpoints. Stores in major cities now display wedding-inspired décor — from marigold-toned highlights to culturally familiar festive cues — creating the perfect atmosphere for shoppers preparing for haldi, mehendi, cocktail nights, and the main ceremony. Each collection is aligned with specific cultural moments, reflecting how today’s consumers move through multiple celebrations with distinct style needs.

On the digital front, Libas is amplifying visibility through creator-led content, influencer collaborations, and immersive social storytelling tailored for younger audiences. The brand aims to build on last year’s momentum, ensuring the campaign remains both familiar and dynamically fresh.

Speaking about the launch, Sidhant Keshwani, Founder and CEO of Libas, said: “Saj Dhaj Ke builds on last year’s success by enriching both the retail and digital experience. It’s more than festive dressing — it’s an omnichannel journey designed to inspire and establish Libas as the preferred choice for celebration wear.”

The Festive Glow Returns:

With Season 2, Libas continues to shape Saj Dhaj Ke as a flagship wedding-season campaign, solidifying its foothold in the festive fashion landscape and providing shoppers with a seamless, celebration-ready experience.

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