Livguard rolls in Akshay Kumar to power up IPL 2025

Combined with solar energy, Livguard introduces its next-gen inverter and battery solutions. With energy demands rising and homes becoming more connected than before, Livguard appeals to its users to rediscover love amidst summer’s challenges. The campaign aligns with the IPL season, showcasing Livguard’s focus on uninterrupted and intelligent power solutions for homes. 

Livguard unveiled two new Television Commercials (TVCs) aligned with IPL 2025, which feature Bollywood icon Akshay Kumar. The TV commercial showcases Livguard’s vision and expertise in empowering every home of the future with next-generation solar energy and inverter-battery solutions.  

This new solar advertisement comes as a bold statement, as it reinforces Livguard’s leadership in precise solar innovation – delivering homes that are not just powered but empowered. Livguard guarantees a higher solar output with meticulous alignment, robust installation, and cutting-edge technology.

The campaign is being promoted with a multi-platform strategy that includes digital, outdoor, OTT platforms, TV, and social media. Livguard aims that every household will now be future-ready—well-equipped to handle higher loads with AI-charging, more load carrying capacity, superior performance and long-lasting batteries.  

Nandagopal Nair, VP - Brand and Communication, says, “With the V-Guard’s range of summer products, we count summer as a season of connection and romance. Our products will ensure full comfort without compromise.

Rakesh Malhotra, Founder of SAR Group, believes that Akshay Kumar perfectly embodies Livguard’s spirit of performance and precision, making him the ideal ambassador for this journey.

The message in these TVCs is clear — Livguard is taking a significant step toward fulfilling its vision of powering Indian homes' energy by launching them across the live IPL broadcasts and most digital platforms, including YouTube.

Just as the IPL fever electrifies fans across the nation, Livguard’s campaign ensures that it will assist in empowering Indian homes with smart, tech-driven energy solutions.

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