Love Delivered Fast with Myntra’s M-Now - Redefining Valentine’s Day Gifting

This Valentine’s Day, Myntra’s quick-commerce platform M-Now is rewriting the rulebook on love. Instead of spotlighting candlelit dinners and grand romantic gestures, the brand’s latest campaign zooms in on everyday affection, the kind found in friendships, family moments, and spontaneous acts of care. 

Beyond Roses and Romance- Three Stories, One Simple Insight

At the heart of the campaign are three playful, slice-of-life films that mirror how love shows up in modern lives. Each story subtly weaves in M-Now’s promise of speed and ease, proving that thoughtful gifting doesn’t need weeks of planning.

One film follows two roommates navigating heartbreak just before Valentine’s Day, where a quick, thoughtful delivery turns a low moment into a celebration of friendship.

Second captures a mother’s quiet emotional intelligence as she anticipates her son’s unspoken Valentine’s plan and steps in with a perfectly timed gift.

The third flips the perspective entirely, showing a Myntra delivery partner receiving an unexpected Valentine’s surprise, a gentle reminder that love can arrive when you least expect it.

Abhishek Gour, Senior Director of Brand at Myntra, stated, “Valentine’s Day is a key gifting occasion for our customers, and this campaign reflects how expressions of love continue to evolve in modern times. Through M-Now, we are extending Myntra’s commitment to offering choice and convenience for time-sensitive gifting, while keeping the storytelling warm and relatable. The heart-warming films illustrate this through familiar, light-hearted situations, reinforcing how Myntra supports both planned and spontaneous moments of celebration.”

Ira G, CEO at Toaster INSEA, added, “Valentine’s Day campaign brief demanded us to be all heart. M-Now, with its promise of deliveries starting within 30 minutes, became all about spreading love. The choices of different characters and forms of love were deliberate. The films encourage people to spread love with the beautiful line ‘Pyaar baantte chalo’.”

Complementing the films is a dedicated Valentine’s Day storefront on M-Now, featuring over 10,000 styles across 600+ brands. From fashion and beauty to accessories, décor, and fragrance gift sets, the selection caters to both thoughtful planners and last-minute romantics.

Available across major Tier 1 cities and rapidly expanding into Tier 2 markets, M-Now continues to position itself as the go-to solution for time-sensitive gifting, proving that today, love isn’t always loud or dramatic, but it’s always right on time.

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