MobiKwik launches Pocket UPI for Small Everyday Transactions

Digital wallet MobiKwik unveiled a new multi-media campaign for its latest invention, the Pocket UPI product. The ad film showcases how small everyday transactions can clutter bank statements, thus positioning Pocket UPI as a smarter alternative to traditional UPI payments.

The campaign showcases Pocket UPI as the best alternative solution for maintaining a cleaner, smaller financial record, as it eliminates the need for direct bank account linking and offers other superior product benefits.

Jaideep Ahlawat, the famous character actor, features in this campaign in his popular cop avatar, delivering an authentic and cutting-edge performance on the screen. In a series of digital ads, Ahlawat is seen handling everyday monetary situations with humour and frankness, and demonstrating how Pocket UPI will be a smarter way for your small UPI payments.

To address these challenges, MobiKwik uses a series of engaging and hilarious creatives across all digital and social platforms. The main aim of the brand is to highlight real-world domestic situations where digital payments are made, and why and how Pocket UPI proves to be the right choice.

Benefits of MobiKwik Pocket UPI

With MobiKwik’s Pocket UPI, users can make UPI transactions without directly linking their Bank accounts, hence meaningfully reducing the fraud risk involved. This will help them keep their bank statements clutter-free by routing payments directly through their Pocket UPI balance instead of the main bank account. It also helps enable better control over monthly regular spendings by allowing users to add specific amounts into their account and use as and when required. Moreover, customers can experience faster, PIN-less transactions.

Jaskaran Singh Kapany, Chief Marketing Officer at MobiKwik, said, "As a company, we have been known to introduce innovative products that simplify consumers' interaction with financial services. Pocket UPI is another revolutionary product that simplifies UPI payments and adds tremendous value to possibly the largest product use case in the world. Jaideep Ahlawat's relatable on-screen presence and authenticity make him the perfect face to bring the convenience of Pocket UPI to our millions of users”.

The campaign first launched a teaser on May 16, 2025, that was posted by Ahlawat on his Instagram account, creating a buzz around how his cop character would tackle digital payment complications.

Other ad films of the campaign will emphasise on using Pocket UPI for enhanced security, easy PIN-less payments, and improved budgeting control.

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