Oxylife's latest campaign has Karan Johar talking about 'Skinsurance'

Renowned Filmmaker Karan Johar partners with Dabur India to launch 2 new ranges of facial kits for a new campaign titled 'Skinsurance with Oxylife' to support its Oxylife Salon Professional brand.

In the campaign, while culminating the buzz, Karan Johar is seen humorously addressing the rumours in a dramatic, confession-style video—only to unveil the twist: “It’s not just any insurance. It’s Skinsurance, your radiance insured by Oxylife.”

This campaign introduces two new facial treatment kits, which are part of the brand's Derma Essence Range— The Intense Bright Facial Kit targets skin dullness and pigmentation, while the Sensi-Care Kit addresses oily, acne-prone skin. Both these kits are now available exclusively at salons across India.

The Ad Creative

The ad features a video in which Johar is seen referring to rumours surrounding skincare and subsequently revealing Oxylife’s 'Skinsurance' concept. This concept is basically a wordplay of skin and insurance, used to position Oxylife's face treatment offerings for skin protection and care. Johar shares how these advanced facial treatments, which use natural elements, will provide the best skin protection and well-being.

The Collab

On his collaboration with Oxylife, Karan Johar says — “When I heard the word ‘Skinsurance’, I thought now that’s my kind of insurance! Radiance is an asset, and it deserves full coverage. I had a fabulous time lending my face and my drama to a campaign that fuses skincare with storytelling - and a whole lot of radiance.” 

Abhishek Jugran, Executive Vice President, Marketing, Dabur India, said, "With the launch of our new range of Advanced Facial Treatment Kits under the Oxylife Salon Professional portfolio, we are strategically expanding our presence in the premium salon skincare segment. This launch reaffirms our commitment to offering dermatologist-inspired, professional-grade solutions tailored to modern skincare needs”. He also added. “Karan Johar is the perfect face for our ‘Skinsurance with Oxylife’ campaign. His distinctive wit, flair, and cultural influence elevate this campaign beyond a traditional product launch, transforming it into a compelling narrative that sparks curiosity and fuels conversation”.

 Virat Khanna, Head of Skin Care, Dabur India, added: "With the launch of our new Oxylife Salon Professional Facial Kits, the ‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits. Powered by new-age ingredients known for their instant yet long-lasting results, our facial kits not only raise the bar for efficacy but also cater to the evolving skincare needs of today’s discerning consumers." 

Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India, has this to say: “With a strong focus on digital storytelling, the ‘Skinsurance with Oxylife’ campaign allowed us to connect with skincare-savvy audiences through platforms they trust and content they love. From meme culture, Bollywood pages to influencer engagement, every touchpoint was designed to spark conversation and drive relevance for Oxylife among today’s digitally native beauty consumers".

Let’s Conclude

With this distinctive collaboration, Oxylife now makes an entry in the new bold era of modern brand storytelling, where skincare meets storytelling, and modernism meets influence.

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