PayPal targets potential shoppers across the web with 'Offsite Ads'

Offsite Ads empowers advertisers to acquire greater precision in advertising across platforms, and Publicis Media will be the first agency partner to offer this feature to brands.

PayPal launched Offsite Ads on April 29, 2025, introducing a new advertising solution for marketers. This tool will permit brands to utilise PayPal’s transaction graph and target customers across the open web through display and video advertising.

Built on PayPal’s extensive two-sided network, Offsite Ads will connect millions of merchants with their potential consumers, bringing a new level of accuracy to advertising by making cross-merchant transaction insights available. All this, while respecting and protecting consumer privacy.

In contrast to many other old traditional approaches, which would rely solely on consumer browsing behaviour or probabilistic models, PayPal Offsite Ads is powered by actual purchase data across millions of merchants. This will enable brands to reach extremely relevant audiences based on real shopping intent, not just incidental interest.

The off-site ads help, for the very first time, advertisers can leverage PayPal's understanding of what, when and where the audience will actually buy. This implies across a wide range of categories, which will assist in smarter media buying decisions. With PayPal, brands can connect with audiences in a more relevant way than the usual third-party cookie-based or contextual targeting methods.

Mark Grether, SVP and general manager, PayPal Ads, said, “With Offsite Ads, we’re helping brands engage the right consumers with the right message, beyond PayPal properties, and drive measurable business outcomes. It’s a fundamentally different approach from traditional ad platforms, built on actual cross-merchant purchase behaviour rather than assumptions.”

This is a major milestone in proving PayPal’s vision to create a more commerce-driven advertising ecosystem that will benefit consumers with more relevant experiences and will help brands upscale their sales across every touchpoint.

PayPal Offsite Ads are now available through most of the leading channels, letting advertisers activate campaigns all across premium websites, apps, social media platforms, and CTV environments, while ensuring flawless integration with ongoing media buying strategies.

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