Pee Safe Promotes Hygiene Revolution with Its New “Every Seat, Every Spray” Campaign

India’s leading hygiene and wellness brand, Pee Safe, is on a mission to change how people think about everyday sanitation. With its latest digital video campaign, “Hygiene Ki Aadat Banao, Pee Safe Ke Saath,” the brand encourages Indians to adopt one simple yet powerful daily ritual — sanitizing toilet seats before every use, whether at home or in public.

Many believe a sparkling toilet equals a germ-free one — but the truth is less visible. Pee Safe’s campaign draws attention to the hidden bacteria that remain on toilet seats even after cleaning. While people are cautious in public restrooms, they often forget that home toilets can harbor the same invisible threats.

The campaign makes a compelling case: hygiene shouldn’t depend on location; it should be a habit.

Vikas Bagaria, Founder of Pee Safe, shared his vision behind the initiative:
“A clean-looking toilet can still be unsafe. With more women balancing professional and personal roles — as seen in India’s 40.3% female workforce participation in 2023–24 — it’s vital to make sanitation a universal priority. We want to remind everyone that prevention begins with small, consistent actions.”

A Message for Every Household

The brand’s campaign stands out for its inclusive approach. By addressing men, women, and children alike, Pee Safe aims to normalize toilet seat sanitization across every home and workplace. It’s a call to make spraying and sanitizing as instinctive as washing hands or brushing teeth — everyday hygiene made effortless.

Through this initiative, Pee Safe reinforces its long-standing mission: to make hygiene simple, accessible, and second nature. The “Every Seat, Every Spray” campaign doesn’t just sell a product — it promotes a movement toward cleaner, healthier living, one spray at a time.

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