Prime Video Taps Comedy Trio to Train Srikant Tiwari — With Hilarious Results

Prime Video’s latest promo for The Family Man 3 takes marketing comedy to a new level. The streaming giant has roped in internet favourites Samay Raina, Apoorva Mukhija, and Tanmay Bhat to “coach” India’s most loved secret agent, Srikant Tiwari — played by Manoj Bajpayee. What follows is chaos, laughter, and a classic Srikant-style roast that flips the script on his so-called trainers.

Pop Culture + Personality

This short sketch blends everything the internet loves — familiar faces, sharp humour, and meme potential. The trio’s attempt to mentor a spy ends with Bajpayee’s deadpan character effortlessly dismantling their advice. Adding to the fun, Raina’s bodyguard makes a surprise cameo, landing one final jab at Srikant before the credits roll.

The Perfect Storm of Timing and Talent

The campaign smartly leverages creators who’ve been trending for both their content and controversies. From Raina’s cheeky callbacks to his past collaborations to Mukhija’s unapologetic sass and Bhat’s signature sarcasm, each personality adds flavour to the mix — amplifying online buzz right before the show’s November 21, 2025, premiere.

Prime Video’s Winning Playbook

Over the past few years, Prime Video has mastered the art of turning influencer content into full-scale marketing movements. The formula is clear: launch with humour, fuel it with memes, and scale it with fandom. With The Family Man 3, the platform isn’t just promoting a series — it’s creating a cultural moment that fans can’t resist sharing.

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