Relaxo Teams Up with EaseMyTrip to Merge Retail Purchases with Travel Benefits

Relaxo Footwears has unveiled a new winter engagement programme, ‘Buy & Fly’, which goes beyond conventional retail discounts. In collaboration with online travel platform EaseMyTrip, the brand has launched a time-bound campaign running from December 15, 2025, to January 18, 2026, across 413 Relaxo Exclusive Brand Outlets nationwide.

Under the initiative, customers who spend ₹1,499 or more at participating Relaxo stores receive a guaranteed travel benefit in the form of an EaseMyTrip voucher. Each qualifying bill generates a unique, invoice-linked coupon code that can be redeemed on EaseMyTrip within a defined validity period. Additionally, shoppers are automatically included in ongoing weekly draws offering holiday vouchers, along with a larger travel reward at the end of the campaign.

Launched during the peak holiday season, the campaign aligns with increased consumer interest in leisure travel and experiential rewards. It strategically connects Relaxo’s wide offline retail footprint with EaseMyTrip’s digital booking ecosystem, creating a seamless bridge between in-store shopping and trip planning.

Leadership Viewpoint

Relaxo’s retail leadership, Aakash Koparkar, Vice President, RelaxoFootwears, emphasised that modern consumers increasingly seek emotional value and memorable experiences alongside products, and the campaign is intended to deliver both. For Rikant Pittie, CEO & Co-Founder of EaseMyTrip, the partnership enables travel rewards to reach consumers at the point of everyday purchases, making holiday planning more accessible and rewarding.

Positioned as a limited-duration winter activation, 'Buy & Fly' reflects how brands are reimagining retail promotions by blending physical shopping with experience-driven incentives.

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