Renuka Shahane highlights the wedding chaos in Myntra’s new campaign

As the wedding season is in full swing, Myntra is back with its latest marketing campaign featuring actress Renuka Shahane. Created by Only Much Louder (OML), the campaign demonstrates the challenges of preparing various wedding looks for a multi-function Indian wedding by a relatable character, played by Shahane. It highlights the scale of chaos during wedding preparations in a joint family, which includes dealing with attending multiple wedding functions, catering to selected unique looks, last-minute needs and managing theme-based outfits.

Myntra exhibits itself as the only go-to platform for wedding fashion, offering more than 1 lakh styles in occasion wear that cater to various buyers and their various selective looks.

 According to Monalisa Panda, Associate Director, Social Media Marketing and Creator Ecosystem, Myntra, "This campaign will further strengthen Myntra’s position as the go-to fashion destination for every celebration, especially in the culturally rich and vibrant Indian wedding season. With a humorous yet relatable take on the multi-event wedding chaos, we highlight how Myntra’s wide selection and swift delivery empower shoppers to stay effortlessly stylish through every function. Through compelling, character-driven storytelling, we aim to reflect how modern India celebrates tradition, with a touch of flair and functionality.”  

And here’s what Renuka Shahane expressed on her part in the campaign —“Indian weddings are a vibrant blend of emotions: love, laughter, a touch of chaos, and of course, the inevitable outfit dilemmas. The campaign beautifully captured the nuances with warmth and wit. It was great collaborating with Myntra as it brings humour, nostalgia, and fashion together in a relatable way.”

With this campaign, Myntra has successfully built a relatable world, a character, and a story that viewers can laugh with, share, and see themselves in. The ad moves beyond the usual wedding blunders and mishaps, and instead embraces the random reality of most Indian family dynamics during in-house weddings.

Let's conclude—Myntra yet again strikes in top-notch campaigning, bringing the wedding fashion chaos to life with super talented Renuka Shahane in a nostalgic, comic, yet relatable shaadi times scenario.

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