Shah Rukh Khan invites Zeenat Aman for a memorable ‘Daawat’

Food is more than just flavor. It is a love language that can help in demonstrating care and affection to your loved ones.  Whether it’s the warmth of the food prepared or the hard work that went into cooking it, at the core, it’s all about making someone feel special and cherished.

And this ideology, "Bring Out Your Finest", is beautifully captured by DAAWAT Basmati’s new campaign. Crafted by ace Director Shoojit Sircar, the latest Daawat® ad unites Bollywood's biggies Shah Rukh Khan and Zeenat Aman for a cinematic take on the art of hosting.

It is definitely a delight for Bollywood fans to see Shah Rukh Khan and Zeenat Aman together in this new ad for the popular rice brand Dawat. As soon as it hit the small screens and social media platforms, it went viral, bringing back nostalgic memories of their iconic Don franchise connection.

The “Dawat” Moment

In the ad, Shah Rukh Khan is seen cooking biryani for a special visitor. And while cooking, he informs his wife, Gauri Khan, over a phone call, that he is “Making a special dawat for someone special.” When he opens the door, the ravishing Zeenat Aman is seen entering in her signature stylish aura with big sunglasses, looking drop-dead gorgeous as ever.

The ad is extra special for the SRK fans because Zeenat played Roma in the original Don (1978), while SRK played the lead in Don (2006) and the sequel Don 2 (2011).

And anyone will agree—when it comes to hosting a legendary feast date, no one does it in the way, King Khan does.

A pure nostalgic recipe on the platter

 While viewers can see Shah Rukh in full-on welcoming host mode, and Zeenat Aman in her charismatic, beautiful attire, the star of the evening is Daawat Basmati rice—the finest quality rice that elevates this dinner from ordinary to extraordinary.

Daawat’s hype-building marketing at its best

Daawat didn’t release this ad video directly. They first created a suspenseful buzz for the campaign on their Instagram handle. Just like a blockbuster movie, they teased fans on social media with a glimpse of behind-the-scenes footage showing SRK working with filmmaker Shoojit Sircar. This sparked speculation among the fans.

When the ad finally dropped, it had everything fans expected. The charm, the big stars, nostalgic feel, and an important message— go an extra mile to make someone feel special with a Daawatful feast on the table.

Daawat also did a massive print and outdoor campaign— from newspapers to billboards to TV, where they showed SRK with his plate of steaming biryani. 

The message was loud and clear

If you select the finest quality ingredients, prepare the meal with love, and present it with pure warmth, you have created some extraordinary moments that you could linger on forever.

You can watch the ad here

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