Simpolo Tiles & Bathware Elevates Everyday Luxury with Hrithik Roshan

Simpolo Tiles & Bathware has unveiled its latest brand campaign, “Live Lavish,” designed to transform the way people view luxury living—making it stylish yet hassle-free. The initiative speaks to a common worry among homeowners: while opulent interiors look appealing, they often come with high maintenance demands. With its advanced iM+ technology, Simpolo ensures that customers can enjoy premium aesthetics without compromising on durability or convenience.

Hrithik Roshan Leads the Campaign Film
Bollywood icon Hrithik Roshan takes centre stage in the campaign’s flagship film, crafted by creative agency Sideways. Set in an elegant, contemporary home, the narrative follows Roshan hosting a high-profile party. Everyday messes—like spilled drinks, food stains, or scuffed shoes—vanish instantly with a simple touch, symbolising how Simpolo products maintain their charm effortlessly. The film cleverly conveys the brand’s promise: interiors that remain pristine and luxurious with minimal upkeep.

Where Innovation Meets Design

CMO Bharat Agharasaid, “True luxury should feel as effortless as it looks. With ‘Live Lavish,’ we want to show people that they don’t have to choose between beauty and peace of mind. Our products are built to create homes that can be admired and enjoyed every day.” 
By combining cutting-edge technology with stunning design, Simpolo elevates living spaces into experiences.

Watch the campaign film here:

YouTube Link

Effortless Luxury, Simplified for Everyday Living

With “Live Lavish,” Simpolo brings aspirational living within reach—spaces that look exquisite yet remain easy to care for. The blend of modern design, innovative performance, and Hrithik Roshan’s charm amplifies the campaign’s message: luxury can be lived, not just admired.

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