Sunsilk’s ‘Nachdi Kudi’ Marks a New Journey with the Mohan Sisters

Sunsilk has unveiled its latest campaign film ‘Nachdi Kudi’, marking a bold new era for the brand. Featuring the powerhouse trio—the Mohan sisters Neeti, Shakti, and Mukti—the film is a vibrant ode to confidence, self-expression, and individuality. With a brand refresh and a cultural campaign in collaboration with the Mohan Sisters, Sunsilk has created a World Record certified by the Asian Book of Records.

The campaign taps into the universal language of dance and music to connect with young audiences. The Mohan sisters, known for their energy and charisma, bring the film alive, inspiring women to shine in their own rhythm and embrace their uniqueness.

Taking the movement forward, Sunsilk teamed up with the Mohan Sisters to launch “Nachdi Kudi”—a vibrant music video that set a new Asian World Record by showcasing 16 dance forms within a single track. Each sister brought her unique artistry to the project: Neeti’s soulful voice powered the song, Shakti choreographed and performed with unmatched grace, and Mukti lit up the screen with her boundless energy. Together, they represent the essence of sisterhood, creativity, and glamour. At the heart of the film is Bouncenatyam—a powerful symbol of the bounce, beauty, and confidence that Sunsilk Pink inspires in every woman.

Sunsilk joined forces with some of the industry’s most celebrated creative minds—director Ruel Dausan Varindani, composer Vikram Montrose, lyricist Kunaal Vermaa, and mixing engineer Eric Pillai. The result is a powerful track and film that radiates confidence, celebrates sisterhood, and highlights the joy of expressive, beautiful hair. Bringing this vision to life was HUL’s agency on record, Mindshare, in partnership with Dharma Cornerstone Agency, ensuring the campaign resonates with both energy and authenticity.

A New Era for Sunsilk

With ‘Nachdi Kudi’, Sunsilk has introduced a refreshed identity with sleek packaging, a modern design language, and contemporary storytelling—signalling its transformation into a science-backed, future-ready brand. More than just a visual upgrade, the rebrand highlights Sunsilk’s deep-rooted commitment to expertise, innovation, and vibrant self-expression.

From reinventing its look to sparking a cultural movement and even setting an Asian World Record, Sunsilk is redefining what beauty brands can stand for—empowering young women to celebrate their individuality, creativity, and confidence.

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