The Masterstroke Move: Bank of Baroda Bank’s latest push with Sachin Tendulkar

Bank of Baroda has rolled out a refreshed brand communication initiative featuring its long-time ambassador, Sachin Tendulkar. This new campaign, built around the idea of making the “smart move,” reimagines how customers navigate key financial decisions. It showcases four essential retail products—home loans, car loans, MSME loans via bob Digi Udyam, and the bob Masterstroke Lite savings account—to underline the bank’s growing focus on empowering everyday customers.

Instead of traditional ads, the bank uses a series of short, relatable films that capture life’s milestone moments. Each story highlights the impact of choosing the right financial partner when planning a dream home, purchasing a vehicle, or expanding a business. Tendulkar’s presence across all films adds a layer of trust and familiarity, strengthening the campaign’s emotional pull.

The Vision Behind the Campaign

Speaking about the initiative, Shri Shailendra Singh, Chief General Manager – HRM & Marketing, noted that the campaign is designed to inspire individuals to pursue their aspirations with confidence. Tendulkar, known for his discipline and excellence, perfectly aligns with the message of making thoughtful, winning decisions—both on and off the field.

Check the campaign here:

Before the launch, a teaser titled #WhatIsYourMasterstroke featuring Jatin Sapru and Kamiya Jani sparked curiosity and early engagement across social platforms. The full campaign is now set to run on television, print, digital, outdoor, radio and even cinema screens, ensuring widespread visibility across India’s diverse audience.

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