This IPL, Kotak Mahindra Bank will be campaigning 'Hausla Hai Toh Ho Jayega'

As IPL is one of the top Cricket events, all the marketing geniuses are making their best efforts to uplift their brands. Kotak Mahindra Bank is all set to make a digital-heavy presence throughout the IPL tournament, screaming out loud ‘Performance first’. Kotak Mahindra Bank has launched a new brand campaign, 'Hausla Hai Toh Ho Jayega', which represents a mindset shift resonating with the evolution of consumer attitudes in India's financial panorama.

"Hausla Hai Toh Jayega is not just a tagline but it signifies much more than just a bear marketing slogan. It draws attention to the fact that today India is going through major investment transformations, mostly in the BFSI sector, and Kotak is highly adapting to this change.

The concept of the campaign arose from the changing consumer behaviour in India. Today's Indian consumers are ready to make bold investment decisions, aim to diversify and grow their businesses, secure funding, venture into funding start-ups, etc. 

Media, Marketing, and IPL

Cricket plays a substantial role in most banks' marketing strategies, and Kotak very well engages with cricket-loving audiences in both the IPL and other big cricket tournaments, including the current successful Champions Trophy 2025.

As the Indian Premier League (IPL) commenced, Kotak promises to be more visible, bolder, and present across various platforms. The bank is collaborating with OTT platforms, social media handles with integrated performance-driven marketing tactics reflecting Kotak's aim to balance its brand awareness with visible business outcomes.

Kotak believes that credibility in BFSI cannot be rented—so, it must be earned. Content marketing and influencer strategies are integral to Kotak's overall strategy, especially considering the necessity for consumer education in the financial sector, following the prime objectives of brand-building, business progression, and hi-tech efficiency. 

To make their content more engaging, the bank is also unleashing interesting Hausla Talks, which is a storytelling platform for real consumers to share their financial journeys. This unique initiative will exhibit financial literacy to many audiences through real, relatable, and inspiring stories.

Kotak will also undertake many influencer collaborations with computable KPIs, ensuring meaningful impact.