This Rakhi, Flipkart Makes Every Sister’s Effort Count with 'InvoiSIS' campaign

Flipkart transforms Raksha Bandhan celebrations with its refreshingly witty and heartfelt campaign titled Invoisis. Challenging traditional gifting, InvoiSIS allows sisters to generate playful “invoices” to bill their brothers for every favour they’ve done over the years — from fashion advice and secret-keeping to borrowing skincare without asking!

The campaign is built around the classic sibling relationship and was conceptualised by the DDB Mudra Group, launched with a quirky film featuring popular financial educator CA Rachana Ranade, who adds a humorous yet credible touch to the “certified value” of each item.

The Concept

At the core of the campaign is a clever digital Rakhi Invoice Generator — a microsite where sisters can itemise their “emotional dues” with tongue-in-cheek line items like “Therapy Sessions During Breakups – ₹999” or “Wardrobe Borrowing Charges – ₹1,499.” Flipkart keeps it humorous, but with a credible feel.

The Goal

• InvoiSIS cleverly encourages brothers to improve their gifting game.
• With InvoiSIS, Flipkart combines humour, culture, and emotion — making it one of the most inventive festive campaigns of the year.
• The campaign smartly redefines sibling gifting with humour and emotional depth. 
• It provides sisters with a playful—yet pointed—way to bill their brothers for the many favours they do—sharing skincare, easing family tensions, and more.
• More than just a marketing stunt, this campaign promotes thoughtful, higher-value gifting spanning fashion, electronics, grooming, and wearables. 

Pratik Shetty, Flipkart’s VP of Growth & Marketing, stated that the aim was to move beyond transactional gifting towards emotional acknowledgement. The concept—created in partnership with DDB Mudra Group—intends to make sisters feel recognised and valued, while encouraging brothers to reciprocate with sentiment and gift value.

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