Titan turns Time into a Personal Narrative with ‘Wear Your Story’ campaign starring PV Sindhu & Vikrant Massey

Titan has introduced a new brand chapter with Wear Your Story, a campaign that places individuality and lived experience at the heart of personal style. Featuring badminton champion PV Sindhu and actor Vikrant Massey, the initiative reflects a growing shift in lifestyle communication — from polished aspiration to honest self-expression.

Rather than presenting celebrity endorsements in a conventional light, the campaign draws directly from the personal paths of its two protagonists. Sindhu and Massey are positioned not just as public figures, but as individuals whose journeys resonate with a generation that values effort, authenticity and purpose. Their stories form the emotional backbone of the campaign, with Titan watches acting as subtle symbols of time, growth and defining moments.

Sindhu’s film focuses on the discipline, resilience and quiet sacrifices behind her sporting success. It captures how years of training and perseverance shape not only achievements but also character.

Massey’s narrative, on the other hand, leans into intention and restraint — highlighting a career built on thoughtful choices, patience and sincerity rather than speed or spectacle.

Crafted Storytelling With Cultural Depth

Through Wear Your Story, Titan reinforces its belief that a watch is more than a fashion accessory. It becomes a companion to life’s milestones — personal, professional and emotional. The campaign aligns closely with the brand’s evolving design language, which emphasises storytelling, craftsmanship and emotional relevance.

Developed by Ogilvy Bangalore, the films adopt a narrative-led approach that feels intimate and grounded. By collaborating with cultural figures known for credibility rather than flamboyance, Titan strengthens its connection with audiences seeking meaning in the brands they choose.

Now live across digital platforms, Wear Your Story signals Titan’s intent to celebrate the many paths that define modern India — reminding viewers that time doesn’t just pass, it leaves a story worth wearing.