Urbanrise Unveils New Campaign for ‘Whispers of Sky’ with Gauri Khan

Real estate developer Urbanrise has introduced a new brand campaign spotlighting its residential project Whispers of Sky in Chennai. Titled “Celebrity Life,” the campaign features designer Gauri Khan and is directed by filmmaker Gautham Vasudev Menon. Through a pair of short films, the campaign aims to present the project as a space where thoughtful design and aspirational living intersect.

A Two-Film Narrative

The campaign unfolds through two separate films, each highlighting a different dimension of Gauri Khan’s identity. In the first, she appears in her role as a designer, focusing on materials, spatial planning, and aesthetic details. The film emphasises craftsmanship and the design sensibilities that shape modern living environments.

The second film shifts focus to her status as a well-known public figure, capturing the glamour and lifestyle associations often linked to celebrity culture. By juxtaposing these two perspectives, the campaign attempts to position the residential development as a blend of refined design and aspirational living.

According to Gauri Khan, the concept behind Whispers of Sky centres on elegance and timeless appeal. She noted that the visual style of the campaign reflects the project’s design philosophy, highlighting its refined details and overall aesthetic direction.

Manoj Namburu, Urbanrise Chairman and Managing Director, said, “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs is in that direction. The design values and aesthetics that Gauri Khan Designs brings to the table match our organisation’s ethos. I am confident that the discerning customers of Chennai will love this creation by Gauri Khan”.

About the Project

Located in Sholinganallur, Chennai, Whispers of Sky spans around 6.09 acres and includes 623 residential units distributed across multiple towers.

The campaign supporting the project will be rolled out across digital platforms as well as other media channels.

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