Yashraj Mukhate adds ‘Takadum’ flavour to Sprite’s ‘Joke in a Bottle’ campaign

Sprite relaunched its ‘Joke in a Bottle’ campaign with an added audio element featuring playful melodies, fresh beats, and unique twists to enhance the refreshing experience. For this, Sprite has partnered with famous social media creator Yashraj Mukhate to insert the sound of comedy with it!

The collaboration features humorous soundtracks, including funny jokes and punchlines that will further enhance the brand’s storytelling.

Sumeli Chatterjee, senior category director, expressed that “Sprite's 'Joke in a Bottle' is a flawless combination of Gen Z culture, proffering a funny and witty angle to the everyday life of youth.

Today, comedy has emerged as everyone’s favourite genre with social media and meme culture stealing the spotlight, changing the next generation of humor in India. Sprite’s teen-forward and meme-centric comedy campaign is equipped with an all-inclusive strategy to deliver local humor to listeners all across the country.

Sprite’s partnership with social media’s favourite viral and acclaimed creator, Yashraj Mukhate, to craft his signature comedic soundscape that adds an unexpected rhythm to humor. From laugh tracks to catchy punchlines, this unique audio element promises to set a new standard for how brands use music to enhance storytelling.

The union aims at expanding limits from merely jokes to multiple formats of comedy like memes, scenes, reels, and clips.

And with Yashraj's creative brilliance, we have transformed content into a sensory, unique auditory experience. Expressing his excitement, Yashraj Mukhate quoted, “Sprite has always been effortlessly cool among beverage lovers, and this season of Joke in a Bottle brings will vibe in a whole new way. We’ve mixed playful beats with comedy to create something fresh and fun. This twist that makes you smile before you even hear the punchline.”

Sprite, with its signature crisp taste and refreshing angle, has always been a brand that adds an extra oomph to everyday moments. JIAB Season 3 will take this forward, proving that just like humor, refreshment is best enjoyed with an unexpected twist.

The campaign will run across TV, digital platforms, and outdoor platforms.

Sprite’s JIAB Season 3 teams up with 120 content creators for entertaining, humorous skits. Consumers just have to scan the QR code and watch, enjoy and turn their daily stress into delightful enjoyment.

So, grab a Sprite, scan the bottle, and get ready for the ultimate ‘Thand Rakh’ moments! You can upload your funny moments with the ‘Takadum’ and also enjoy others' unlimited comedy skits with Sprite Joke in a Bottle.

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