Marketing

YesMadam’s ‘GYM Kiya?’ campaign starring Vispy Kharadi

YesMadam's marketing campaign with Kharadi notifies the male audience with its post-workout soreness treatments, along with multiple male-focused services and spa therapies.

Minal Jain

May 09, 2025 13:36 IST

YesMadam Campaign with Kharadi

Launched in 2016, YesMadam is one of India’s most prominent salon services available at doorsteps. Currently, it's functioning in more than 50 cities across India, with 1 million+ happy customers and 3000+ service providers nationwide.

Intending to deliver the best quality salon and wellness services like Waxing, Facial, Manicure, Pedicure, Spa, etc., from experienced beauticians, top-level, well-trained professionals and excellent leading products, YesMadam ensures there’s no need to step out for a Salon.

But why should only women have all the pampering and grooming? With this thoughtful and relatable perspective, YesMadam are now providing home services for men too.

Male Grooming

Yesmadam salon at home services are now available for men too. Many men are quite particular about their beards and haircuts. Hence, they offer different packages to cater to various men's needs. This includes facials, clean-ups, charcoal face mask, de-tan packs and hair spa.

Male Spa

Men are often prone to too much of adventures, outdoors, and work pressures, leading to too much tiredness. Whether it is a sports injury, muscle pain or just anxiety, the right spa service is all that is required. Full body bamboo massage therapy, or a de-stress therapy, is perfect to relieve every kind of body pain and tiredness, to relax and rejuvenate.

‘GYM Kiya’ Campaign with Vispy Kharadi

YesMadam has recently partnered with Guinness World Record holder and national athlete Vispy Kharadi for a new campaign, ‘GYM Kiya’, catering to men’s salon needs at home. The campaign highlights the common experience of post-workout soreness and tiredness, which requires special relaxing spas.

The video shows athlete Vispy Kharadi struggling with his post-gym soreness, which makes it difficult to tie his own shoelaces. A vocal sound repeats in the background, “GYM Kiya? GYM Kiya? GYM Kiya?”, which expresses GYM as "Get YesMadam." The message is clear: whoever has sore muscles after GYM, use YesMadam's spa at-home services for speedy recovery.

Campaign Takeaway

Through this campaign, YesMadam notifies its clear aim, that it has expanded its reach among male audiences as well and highlights its multiple male-focused services, beyond just spa therapies. Fitness freak Vispy brings authenticity to the campaign, presenting YesMadam as an important service for muscle recovery.