MarketingZomato and Air India Take Loyalty Rewards Sky-HighWith this marketing collaboration, Air India is aiming to cement its loyalty ecosystem while giving Zomato customers a taste of travel benefits.Minal Jain Sep 30, 2025 01:25 ISTZomato unites with Air India’s Maharaja ClubFood Meets TravelIn a first-of-its-kind collaboration, Zomato and Air India have come together to blend everyday dining with exciting travel perks. Through this partnership, Zomato users can now earn Air India’s Maharaja Club loyalty points on food orders, making every meal more rewarding.How It WorksCustomers linking their Maharaja Club account with Zomato can earn 2% points on food orders above ₹499. For new members, the deal gets sweeter—those enrolling through Zomato will receive a 2,000-point bonus after their first Air India flight. To add a dash of excitement, one lucky customer each day will win a complimentary one-way economy ticket, valid for six months.Voices Behind the PartnershipSunil Suresh, Head of Marketing, Loyalty & E-commerce at Air India, said: “We are delighted to partner with Zomato to bring together travel and food, two subjects that are at the heart of family discussions and individual lifestyles.”Rahul Gupta, VP at Zomato, added: “This partnership makes our product more rewarding—it will now take you places, literally.”Boosting the Maharaja ClubThe tie-up is part of Air India’s larger plan to strengthen its Maharaja Club loyalty programme, which has already onboarded over 50 partner brands in the past two years. With this collaboration, Air India is aiming to cement its loyalty ecosystem while giving Zomato customers a taste of travel benefits.For more such marketing stories, follow us @marketingmaverick.inAlso, don't forget to link with us at https://in.linkedin.com/company/marketingmaverick.in Read the Next Article