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Xiaomi takes a dig at iPhone 16 users by wishing them 'Happy April Fool's Day'

For marketing the new Xiaomi 15 Ultra, it dropped an ad in The Economic Times, wishing “Happy April Fool's Day” to people who think iPhone 16 Pro Max’s camera is better.

Sprite-Joke in a Bottle

Yashraj Mukhate adds ‘Takadum’ flavour to Sprite’s ‘Joke in a Bottle’ campaign

Sprite relaunched its ‘Joke in a Bottle’ marketing campaign with an added comedy element to its refreshing taste, for which it has partnered with Yashraj Mukhate.

Duroflex collaborates with Myntra and makes sleep a fashion trend

Popular mattress brand Duroflex announced its collab with marketing genius Myntra, this time making sleep habits fashionable and vital for personal style and health.

Flipkart’s celebrates the same decade old festive shopping scenerios this Gudi Padwa

Flipkart’s Gudi Padwa marketing campaign explores elements of nostalgic traditions, with present online festive shopping experiences during festive times.

Virat Kohli and the whole Bottle Flip Controversy

Bisleri's marketing video of Virat Kohli stating ‘Agar Bisleri bottle hota, toh flip hota', sparked a flurry of jokes and memes criticising the brand.

This IPL, Kotak Mahindra Bank will be campaigning 'Hausla Hai Toh Ho Jayega'

As the IPL event plays a substantial role in most marketing strategies, Kotak Mahindra Bank will campaign, 'Hausla Hai Toh Ho Jayega', this season.

AirAsia and Sunrisers Hyderabad join forces for a high-flying IPL season

New marketing Ploy- AirAsia joines hands with Sunrisers Hyderabad (SRH) as the team’s Official Airline Partner for the 2025 IPL cricket season.

A refreshing tie-up between two icons—McDonald's and Coke Zero

Coke Zero is partnering with McDonald’s. This marketing trend is to encourage consumers to enjoy their favourite burgers with a guilt-free beverage.

Flipkart Fashion Literally Took Over A Popular Concert… In Style!

Flipkart Fashion turned a live concert into a marketing hit with quirky placards for their End of Season Sale (EOSS). See how they stole the spotlight!

Smartest Things To Say To Crack A Job Interview

Crack your next job interview with expert tips from LinkedIn’s Andrew McCaskill on communication, confidence & making a lasting impression for your marketing interview.