Parle’s ‘Since 1929’ confectionery campaign celebrates its 9-decades-old legacy

Parle launched the ‘Parle Since 1929- Sadiyon se wohi mithaas’ campaign, which was created and executed by the creative agency Liqvd Asia.

This new campaign by Parle Products is for its confectionery range, highlighting the brand’s years-long history and its evident presence in Indian households. Titled “Parle, Since 1929”, the campaign focuses on the connection consumers have had with its sweet offerings for so many years.

The Ad Commercial

The film features nostalgic moments from childhood, school, and everyday life, where Parle sweets are eaten and enjoyed. It presents Parle sweet offerings as a familiar part of Indian life. It illustrates how Parle has been part of daily Indian life over the years, from the 1920’s to the 2020’s. Without direct promotion, it highlights the continued presence of Parle confectionery in everyday moments in people's lives.

Watch the ad here:

https://youtu.be/AdJSEoPrTJw

Mayank Shah, Vice President, Parle Products, said, “Parle Confectionery has been part of India’s growing-up years for over nine decades. ‘Since 1929’ is more than just a milestone; it’s a symbol of trust, joy, and timeless memories shared across generations. With this film, we’re not just revisiting the past, but we’re reinforcing Parle’s place in India’s present and future”.

Let's Conclude

The campaign is Parle’s way of saying thank you for the unconditional trust Indians have in it, over the 90+long years journey. The ad will be commercialised through a variety of media mix across digital, regional, and youth-centric TV channels, to have widespread strong visibility across India.

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